Values Case Studies
Partnering with Oprah to Empowering Black Women for Political Action
The OWN YOUR VOTE initiative aimed to amplify the voices of Black women nationwide, connecting them to urgent political actions, giving their concerns a powerful microphone, and highlighting key community issues.
To achieve this, Values + Full Circle Strategies developed national virtual conversations featuring Oprah Winfrey, faith leaders, and various civic leaders, moderated by Jotaka Eaddy and Joshua DuBois. We also created social activations to amplify the initiative, developed and shared voter toolkits with community leaders, and formed partnerships with the nation's most important civic, civil rights, and Black women's organizations.
In addition, we implemented a nonpartisan mailing program to increase voter turnout in key markets including Georgia, Florida, North Carolina, Michigan, and Pennsylvania
As a result, we disseminated voter information to thousands of leaders, millions of voters and had a material impact on Black women voter turnout.
