Values Case Studies
Broad mobilizations on public health, for the public good
The Ad Council, the nation’s largest nonprofit advertiser, has trusted Values to lead massive campaigns on public health and wellness, including a comprehensive effort to educate Black and Latino communities about COVID-19 vaccines and a major mobilization of diverse communities around mental health.
On both COVID19 and mental health, we completed qualitative & quantitative research with faith leaders, lay leaders, & congregations to shape our work together; convened influential faith leaders and their organizations; developed an E-Learning hub and other educational resources and toolkits; hosted national, regional and local events; and developed original content and programming, with Pope Francis, Bishop TD Jakes and more.
As a result of our work together, the Ad Council achieved over 1 Billion social impressions, hosted 100+ national, regional and local events, drove millions of sessions on public health websites, convened leaders into impactful coalitions, and ultimately ensured that millions of people knew how to get vaccinated and how to take care of the mental and emotional health.
