WELCOME TO VALUES

Built For The New Majority.

Values helps the most successful brands and organizations in the country understand, empower and activate culture's new majority: Gen Z, Gen Alpha, and multicultural communities.

10 Years

Celebrating 10 Years

Start growing with Values

Values is one of the country's leading social impact, marketing and insights agencies.

Consulting

Build coalitions, win supporters, get results...together, never alone.

Consulting

Build coalitions, win supporters, get results...together, never alone.

Consulting

Build coalitions, win supporters, get results...together, never alone.

Consulting

Build coalitions, win supporters, get results...together, never alone.

Gauge.AI

Software & insights for the New Majority. 

Gauge.AI

Software & insights for the New Majority. 

Gauge.AI

Software & insights for the New Majority. 

Gauge.AI

Software & insights for the New Majority. 

Entertainment Marketing

From opening night to awards - we help you find your audience.

Entertainment Marketing

From opening night to awards - we help you find your audience.

Entertainment Marketing

From opening night to awards - we help you find your audience.

Entertainment Marketing

From opening night to awards - we help you find your audience.

Values Gets Creative

Leave them laughing, moved, stunned. 

Values Gets Creative

Leave them laughing, moved, stunned. 

Values Gets Creative

Leave them laughing, moved, stunned. 

Values Gets Creative

Leave them laughing, moved, stunned. 

Events + Experiential

Show up powerfully. 

Events + Experiential

Show up powerfully. 

Events + Experiential

Show up powerfully. 

Events + Experiential

Show up powerfully. 

Faith

Inspiring and engaging America’s faith communities.

Faith

Inspiring and engaging America’s faith communities.

Faith

Inspiring and engaging America’s faith communities.

Faith

Inspiring and engaging America’s faith communities.

Publicity, PR + Social

Get your message out when it matters - through publicity, PR, social media management and crisis comms.

Publicity, PR + Social

Get your message out when it matters - through publicity, PR, social media management and crisis comms.

Publicity, PR + Social

Get your message out when it matters - through publicity, PR, social media management and crisis comms.

Publicity, PR + Social

Get your message out when it matters - through publicity, PR, social media management and crisis comms.

Originals

Original content, platforms and brands 

Originals

Original content, platforms and brands 

Originals

Original content, platforms and brands 

Originals

Original content, platforms and brands 

2025 Awards Season

2025 Purpose-Led Agency of the Year
AdAge GOLD

2025 Purpose-Led Agency of the Year
AdAge GOLD

Values Partnerships was named Purpose-Led Agency of the Year, Goldat the Ad Age 2025 Small Agency Awards for its work at the intersection of community, creativity, and strategy.


From reimagining financial empowerment with Chime, to supporting HBCUs with Snipes’ Pay It Forward initiative, to building heartfelt experiences for veterans through Walmart’s Face the Fight campaign, the agency continues to help brands act with boldness, care, and purpose.

Values Partnerships was named Purpose-Led Agency of the Year, Goldat the Ad Age 2025 Small Agency Awards for its work at the intersection of community, creativity, and strategy.


From reimagining financial empowerment with Chime, to supporting HBCUs with Snipes’ Pay It Forward initiative, to building heartfelt experiences for veterans through Walmart’s Face the Fight campaign, the agency continues to help brands act with boldness, care, and purpose.

2025 Small Business of the Year
USBC

2025 Small Business of the Year
USBC

Named Small Business of the Year by the U.S. Black Chambers, Inc., this award celebrates our 12-year journey as a Black-owned agency shaping culture, storytelling, and social impact. It recognizes the creativity, collaboration, and purpose that define who we are and what we build.

Named Small Business of the Year by the U.S. Black Chambers, Inc., this award celebrates our 12-year journey as a Black-owned agency shaping culture, storytelling, and social impact. It recognizes the creativity, collaboration, and purpose that define who we are and what we build.

Excellence in Marketing & Communications for

Chime Financial Progress Month and What’s Good

The Communicator Awards

Excellence in Marketing & Communications for

Chime Financial Progress Month and What’s Good

The Communicator Awards

Values Partnerships received two Communicator Awards honoring creativity that connects purpose with people. Our partnership with Chime turned Financial Progress Month into a cultural moment — from a classroom takeover at Clark Atlanta University with T-Pain and The Budgetnista to an inspiring event in Oak Cliff with actress Paige Hurd.


Our original series What’s Good carried that same spirit forward, spotlighting changemakers and ideas shaping culture today. With partners like DoorDash, Paramount, and others, we launched the inaugural Brotherhood Awards, tackled themes like the loneliness epidemic, and featured conversations with leading voices across film, television, and the arts.

Values Partnerships received two Communicator Awards honoring creativity that connects purpose with people. Our partnership with Chime turned Financial Progress Month into a cultural moment — from a classroom takeover at Clark Atlanta University with T-Pain and The Budgetnista to an inspiring event in Oak Cliff with actress Paige Hurd.


Our original series What’s Good carried that same spirit forward, spotlighting changemakers and ideas shaping culture today. With partners like DoorDash, Paramount, and others, we launched the inaugural Brotherhood Awards, tackled themes like the loneliness epidemic, and featured conversations with leading voices across film, television, and the arts.

Not One. Not Two. But Three
Davey Awards

Not One. Not Two. But Three
Davey Awards

Values Partnerships earned three honors at the Davey Awards, which celebrate big ideas from small teams. Our work was recognized for creativity that builds connection and sparks change, winning Gold for our We Are Values brand identity, Silver for The Paradox of Slavery and Freedom film about Monticello, and Silver for our What’s Good Town Hall Series.


The Hardware Rundown

Gold

Corporate Identity for “We Are Values” Brand Identity


Silver

Film/Video (History & Biography) for “The Paradox of Slavery and Freedom: Bringing Tough History Forward at Thomas Jefferson’s Monticello”


Silver

Campaign & Series (Entertainment) for “What’s Good” Town Hall Series

Values Partnerships earned three honors at the Davey Awards, which celebrate big ideas from small teams. Our work was recognized for creativity that builds connection and sparks change, winning Gold for our We Are Values brand identity, Silver for The Paradox of Slavery and Freedom film about Monticello, and Silver for our What’s Good Town Hall Series.


The Hardware Rundown

Gold

Corporate Identity for “We Are Values” Brand Identity


Silver

Film/Video (History & Biography) for “The Paradox of Slavery and Freedom: Bringing Tough History Forward at Thomas Jefferson’s Monticello”


Silver

Campaign & Series (Entertainment) for “What’s Good” Town Hall Series

  • OWN Your Vote

    Empowering Black Women for Political Action

  • Chime

    Social Impact in Finance and Tech

  • Goldman Sachs

    Transformative Investment for Black Women’s Empowerment

  • Sephora

    Leading a turnaround with multicultural consumers

  • OWN Your Vote

    Empowering Black Women for Political Action

  • Chime

    Social Impact in Finance and Tech

  • Goldman Sachs

    Transformative Investment for Black Women’s Empowerment

  • Sephora

    Leading a turnaround with multicultural consumers

  • OWN Your Vote

    Empowering Black Women for Political Action

  • Chime

    Social Impact in Finance and Tech

  • Goldman Sachs

    Transformative Investment for Black Women’s Empowerment

  • Sephora

    Leading a turnaround with multicultural consumers

  • OWN Your Vote

    Empowering Black Women for Political Action

  • Chime

    Social Impact in Finance and Tech

  • Goldman Sachs

    Transformative Investment for Black Women’s Empowerment

  • Sephora

    Leading a turnaround with multicultural consumers

Why Values?

01 - Track Record

01 - Track Record

20+ years in the community biz; plenty of experience to drive results. Ask us about: Sephora’s turn-around with Black women. Goldman Sachs’ 10-year, $10 Billion investment initiative focused on Black women. Pinterest’s inclusive products. Chime’s dynamic creative content. Oprah’s Zoom with 71,000+ community leaders. Pope Francis’ PSA, or Monticello confronting the toughest issues possible. Read more case studies here.

20+ years in the community biz; plenty of experience to drive results. Ask us about: Sephora’s turn-around with Black women. Goldman Sachs’ 10-year, $10 Billion investment initiative focused on Black women. Pinterest’s inclusive products. Chime’s dynamic creative content. Oprah’s Zoom with 71,000+ community leaders. Pope Francis’ PSA, or Monticello confronting the toughest issues possible. Read more case studies here.

02 - Our Values

02 - Our Values

We believe in the brilliance in communities. We believe multicultural is mainstream, and Gen Z, Gen Alpha, Black, Latine, AAPI, LGBTQ+ and people with disabilities are the New Majority. We believe in telling the truth, even when it's tough. We believe in operating with excellence. We believe in treating people well. We believe in confronting tough stuff head on, but always finding hope. We believe relationships are for the long run. We believe in results. We believe that we're in this for something bigger than ourselves

We believe in the brilliance in communities. We believe multicultural is mainstream, and Gen Z, Gen Alpha, Black, Latine, AAPI, LGBTQ+ and people with disabilities are the New Majority. We believe in telling the truth, even when it's tough. We believe in operating with excellence. We believe in treating people well. We believe in confronting tough stuff head on, but always finding hope. We believe relationships are for the long run. We believe in results. We believe that we're in this for something bigger than ourselves

03 - Community Relationships

03 - Community Relationships

None of this works without trust. We're the only firm to form regular partnerships with the country's top civic, civil rights and faith-based orgs - and we always make sure value flows both ways.

None of this works without trust. We're the only firm to form regular partnerships with the country's top civic, civil rights and faith-based orgs - and we always make sure value flows both ways.

04 - Capacity

04 - Capacity

This ain't a solo show. 40+ of the best strategists, publicists, marketers, and creatives you've ever met (we're pretty fun to work with, too). Meet our team.

This ain't a solo show. 40+ of the best strategists, publicists, marketers, and creatives you've ever met (we're pretty fun to work with, too). Meet our team.

Awards and Recognition

Awards and Recognition

  • NAACP Image Awards

    Vice Chairman - Nicholas Wiggins

  • NAACP Image Award

    Best Documentary (WINNER) - The 44th President In His Own Words

  • Motion Picture Academy of Arts and Sciences

    Member: Joshua DuBois

  • ESSENCE Power 40

    Member: Kelsei Wharton

  • Fast Company

    Most Innovative Ideas - Gauge.AI - Honorable Mention

  • National Coalition of Black Meeting Professionals

    Chairman - Nicholas Wiggins

  • US Black Chambers Power 50 Under 40

    Member: Samantha Williams

  • The Root 100

    100 Most Influential African Americans - Joshua DuBois

  • Ebony Power 150

    150 Most Powerful African Americans - Joshua DuBois

  • 2025 Communicator Awards

    Award of Excellence: Chime Financial Progress Month

  • 2025 Communicator Awards

    What's Good Town Hall Series by Values

  • 2025 AdAge Award

    Purpose Led Small Agency Award - Gold

  • 2025 Davey Award

    Corporate Brand Identity Gold

  • 2025 Davey Award

    Film/Video-History & Biography, Silver, Paradox of Slavery and Freedom: Bringing Tough History Forward at Thomas Jefferson's Monticello short film

  • 2025 Davey Award

    Campaign & Series-Entertainment, Silver, What's Good Town Hall Series

  • 2025 United States Black Caucus

    Small Business of the Year

  • NAACP Image Awards

    Vice Chairman - Nicholas Wiggins

  • NAACP Image Award

    Best Documentary (WINNER) - The 44th President In His Own Words

  • Motion Picture Academy of Arts and Sciences

    Member: Joshua DuBois

  • ESSENCE Power 40

    Member: Kelsei Wharton

  • Fast Company

    Most Innovative Ideas - Gauge.AI - Honorable Mention

  • National Coalition of Black Meeting Professionals

    Chairman - Nicholas Wiggins

  • US Black Chambers Power 50 Under 40

    Member: Samantha Williams

  • The Root 100

    100 Most Influential African Americans - Joshua DuBois

  • Ebony Power 150

    150 Most Powerful African Americans - Joshua DuBois

  • 2025 Communicator Awards

    Award of Excellence: Chime Financial Progress Month

  • 2025 Communicator Awards

    What's Good Town Hall Series by Values

  • 2025 AdAge Award

    Purpose Led Small Agency Award - Gold

  • 2025 Davey Award

    Corporate Brand Identity Gold

  • 2025 Davey Award

    Film/Video-History & Biography, Silver, Paradox of Slavery and Freedom: Bringing Tough History Forward at Thomas Jefferson's Monticello short film

  • 2025 Davey Award

    Campaign & Series-Entertainment, Silver, What's Good Town Hall Series

  • 2025 United States Black Caucus

    Small Business of the Year

  • NAACP Image Awards

    Vice Chairman - Nicholas Wiggins

  • NAACP Image Award

    Best Documentary (WINNER) - The 44th President In His Own Words

  • Motion Picture Academy of Arts and Sciences

    Member: Joshua DuBois

  • ESSENCE Power 40

    Member: Kelsei Wharton

  • Fast Company

    Most Innovative Ideas - Gauge.AI - Honorable Mention

  • National Coalition of Black Meeting Professionals

    Chairman - Nicholas Wiggins

  • US Black Chambers Power 50 Under 40

    Member: Samantha Williams

  • The Root 100

    100 Most Influential African Americans - Joshua DuBois

  • Ebony Power 150

    150 Most Powerful African Americans - Joshua DuBois

  • 2025 Communicator Awards

    Award of Excellence: Chime Financial Progress Month

  • 2025 Communicator Awards

    What's Good Town Hall Series by Values

  • 2025 AdAge Award

    Purpose Led Small Agency Award - Gold

  • 2025 Davey Award

    Corporate Brand Identity Gold

  • 2025 Davey Award

    Film/Video-History & Biography, Silver, Paradox of Slavery and Freedom: Bringing Tough History Forward at Thomas Jefferson's Monticello short film

  • 2025 Davey Award

    Campaign & Series-Entertainment, Silver, What's Good Town Hall Series

  • 2025 United States Black Caucus

    Small Business of the Year

  • NAACP Image Awards

    Vice Chairman - Nicholas Wiggins

  • NAACP Image Award

    Best Documentary (WINNER) - The 44th President In His Own Words

  • Motion Picture Academy of Arts and Sciences

    Member: Joshua DuBois

  • ESSENCE Power 40

    Member: Kelsei Wharton

  • Fast Company

    Most Innovative Ideas - Gauge.AI - Honorable Mention

  • National Coalition of Black Meeting Professionals

    Chairman - Nicholas Wiggins

  • US Black Chambers Power 50 Under 40

    Member: Samantha Williams

  • The Root 100

    100 Most Influential African Americans - Joshua DuBois

  • Ebony Power 150

    150 Most Powerful African Americans - Joshua DuBois

  • 2025 Communicator Awards

    Award of Excellence: Chime Financial Progress Month

  • 2025 Communicator Awards

    What's Good Town Hall Series by Values

  • 2025 AdAge Award

    Purpose Led Small Agency Award - Gold

  • 2025 Davey Award

    Corporate Brand Identity Gold

  • 2025 Davey Award

    Film/Video-History & Biography, Silver, Paradox of Slavery and Freedom: Bringing Tough History Forward at Thomas Jefferson's Monticello short film

  • 2025 Davey Award

    Campaign & Series-Entertainment, Silver, What's Good Town Hall Series

  • 2025 United States Black Caucus

    Small Business of the Year

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Let's build something

together

Let's build something

together

Let's build something

together

Let's build something

together